Blog

  Did you know that 56% of all global ecommerce sales come from mobile devices? With the growing number of consumers using smartphones and tablets for purchases, having a mobile-friendly website is no longer a choice – it’s an essential requirement. A mobile-friendly ecommerce store enhances user experience and boosts search engine rankings, conversion rates, and customer satisfaction. Our blog presents the top 10 mobile-friendliness tests to put your worries to rest. Why have a mobile-friendly ecommerce website? A mobile-friendly site ensures your business can reach and engage with many potential customers browsing and buying using a mobile device. Part of...

Great product descriptions are non-negotiable if you want more people to shop on your ecommerce store. Product images grab attention, and you can even make some sales based purely on your images. But if you really want to take your product pages to the next level, you need relevant, well-structured, and customer-focused product descriptions that sell. This blog explains just how you can do that. We also include several product description examples to help give you inspiration from real ecommerce businesses. Why do Product Descriptions Matter? Product Descriptions Give Context  Product descriptions can add context where a plain product image does...

  As an online seller, you most likely have heard of user-generated content (UGC). It’s one of the fastest-growing marketing strategies to date. And the reason is simple – it works.  In the digital age, it has become the norm to share your experiences online.  I’m sure this is something you experienced yourself. Getting excited about a new purchase and you just couldn’t wait to share it with your friends online.  What’s better than having your own customers market your products for you, right? In a sense, UGC is the new ‘word of mouth’ marketing strategy. In this blog post, we’ll...

Humans are naturally drawn to visual content. In fact, it’s safe to say that we’re constantly bombarded with images. For ecommerce merchants, how can you ensure your ecommerce store stands out in this sea of visuals? The key lies in a practice often overlooked: visual optimization.  In this blog, we will delve into a specific aspect of visual optimization that many tend to get wrong – resizing. We’ll cover different resizing aspects, including its importance, how Shopify deals with image sizing, recommended best Shopify image file formats, and more.  Image Resizing Misconceptions: What Type of Resizing Do You Need?  Most people...

  Marketing is changing at lightning speed, even more than ever. What was guaranteed to work a year ago isn’t the case now. For example, paid ads are more expensive, TikTok is changing how customers search and discover new brands, Instagram’s reach is down, Threads has arrived, and AI marketing is changing how we engage with tech. What is B2C marketing? Firstly, B2C stands for Business to Consumer. This business model involves a company directly selling its products or services to the end consumer—the individual user. Consequently, B2C marketing encompasses all the promotional activities directed towards individual consumers. Several B2C...