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Why Your Passive Visitors Aren’t Buying – and How to Fix It

Why Your Passive Visitors Aren’t Buying – and How to Fix It

Why Your Passive Visitors Aren’t Buying – and How to Fix It January 23, 2023 - Guest Even the most successful ecommerce stores have visitors that slip through the cracks before purchasing and becoming a customer. Unlike running a brick-and-mortar store, you’re not there with the shopper to see what they like or don’t like, and it can be hard to get a vibe of what shoppers think of your online store.   The good news is if you have the right measurement in place, you can see exactly how shoppers behave on your online store and where they exit. Once...

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Black Friday and Cyber Monday 2022: How to Improve Your Shopify Sales

Black Friday and Cyber Monday 2022: How to Improve Your Shopify Sales

  October 31, 2022 - Guest As an online entrepreneur, you know that the end of November is the busiest sales time of the year because Black Friday and Cyber Monday take place. Of course, merchants have promotions throughout the year, but statistics show that the highest possible profits are achieved during the holiday period. Black Friday and Cyber Monday (BFCM) marketing is so important that the amount of money spent across stores reaches billions of dollars! It is crucial that you develop the best marketing strategy for your Shopify store so that you can take advantage and increase your sales. 1....

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Anatomy of Instagram Reels: How to Craft IG Reels for Your Business in 2023

Anatomy of Instagram Reels: How to Craft IG Reels for Your Business in 2023

Anatomy of Instagram Reels: How to Craft IG Reels for Your Business in 2023 January 16, 2023 - Guest Video content marketing is definitely the go-to-marketing strategy for 2023. And no, we don’t mean those boring 30-minute infomercials from the 1990s. We’re talking about the short, snappy, vertical video content characterized by dance challenges, trending music, and funny audio.  Many platforms have made this kind of content popular. But this blog will focus on the social media giant Instagram and its Instagram Reels feature.  IG Reels allow users to create and share short videos with their community. These videos can...

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How to Increase Brand Loyalty Through Customer Appreciation

How to Increase Brand Loyalty Through Customer Appreciation

  October 24, 2022 - Holly Cardew Thank you. These two simple words mean a lot to your customers. Customer appreciation can bring a lot of benefits to your business. Customers who feel valued can quickly become your biggest and best ambassadors. They are likely to recommend your brand to a friend or post about your products on social media.  Most importantly, they are even more likely to shop with you again. After all, repeat customers are the secret to generating more revenue, spending up to 67% more on average than new customers.   It can also help to increase customer retention and long-term...

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How to Choose the Perfect Brand Color Palette

How to Choose the Perfect Brand Color Palette

August 15, 2022 - Holly Cardew Whether we realize it or not, a brand’s color palette affects us psychologically to trigger certain feelings, thoughts, and emotions. The color you choose as your brand’s color palette will influence how people perceive your brand. A carefully selected color scheme will help you create and build a brand identity around your ecommerce store. Choosing your color palette To ensure consistency, choose your brand color palette to the exact hex swatch.  A hex swatch is a code version of your color that is presented as a unique six-digit number and letter code corresponding to an exact color....

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