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How to Optimize Images for Better Website Performance

How to Optimize Images for Better Website Performance

    Knowing how to optimize images for web is crucial in building a faster, more user-friendly, and more efficient online store. This is essential in keeping your potential customers engaged and helping reduce bounce rates.  While we always promote high-quality images, this is often one of the culprits of slow-loading pages. This is why we always recommend optimizing the photos you publish on your online store.  In this blog, we will walk you through the essential steps to optimize images for web. From understanding the nitty-gritty of image file formats to mastering compression techniques without sacrificing quality, we’ll cover...

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An 8-Step Checklist for Ecommerce Holiday Marketing

An 8-Step Checklist for Ecommerce Holiday Marketing

  Now that BFCM is over, the holiday season is right around the corner. Deloitte is predicting a 3.5% to 4.6% increase in sales for 2023. If you want a piece of this $1.5 trillion for your ecommerce business, you should start planning your marketing strategies for this year. Here’s our guide to help you get started with your holiday marketing.  Why You Need to Plan for Your Store’s Holiday Marketing? When you think of holiday marketing, the first thing that comes to mind is Christmas-themed adverts or huge sales/discounts.  Holidays are usually when consumers don’t mind spending a little extra....

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How to Get More Followers on TikTok

How to Get More Followers on TikTok

  The TikTok app has revolutionized the game in creative content, brand exposure, and discovering new products. This social media platform has become essential for ecommerce brands, notably smaller or newer startups.  With its ability to help content go viral, reaching audiences when they’re online, TikTok can significantly amplify website traffic, sales, and revenue. It is a powerful marketing platform for brands seeking to engage a wider audience. The best part? TikTok is all about organic growth, making it attractive for businesses. From understanding how TikTok’s algorithm works to creating content and using smart strategies to reach more folks, here’s...

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Ecommerce Black Friday Checklist: How to Prepare Your Online Store

Ecommerce Black Friday Checklist: How to Prepare Your Online Store

The end of every year is always the peak season for shopping. Everyone is on the hunt for the perfect gift, and with the biggest shopping days on the horizon—Black Friday and Cyber Monday— it’s time to check off your Black Friday checklist.  What is the Difference Between Cyber Monday and Black Friday? If you live in the U.S., you’re probably aware of the chaos that is Black Friday. For everyone else, Black Friday is the Friday after Thanksgiving, marking the beginning of the Christmas shopping season. In-store retailers go CRAZY with sales, and malls are subject to a stampede of discount-hungry...

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Why Your Business Needs Automated Photo Editing

Why Your Business Needs Automated Photo Editing

  Visuals matter when it comes to your business. High-quality images are essential to keep your audience interested, engaged, and trusting your business. However, editing and enhancing your photos professionally and consistently can be expensive, time-consuming, and resource-intensive, usually needing specialized skills and software. This is where automated photo editing comes into play. They’re efficient, cost-effective, and easy to use, enhancing visual content consistently and easily. Here’s everything you need to know about why your business needs automated photo editing. Why your ecommerce business needs good product images In ecommerce, your customers can’t physically touch or inspect your products, so...

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