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Ecommerce Visual Merchandising: What Is It and Why You Need It

Ecommerce Visual Merchandising: What Is It and Why You Need It

If you’re wondering, “What is visual merchandising?” and believe it is solely relevant to brick-and-mortar retail, reconsider. It’s a powerful strategy for ecommerce and can be a total game-changer for your ecommerce business. Let’s explore the visual merchandising strategies of ecommerce that can turn casual browsers into loyal customers. From perfecting product images to placing compelling buttons, we’ll show you how to make every click count. What is visual merchandising in ecommerce? Ecommerce visual marketing is the art of presenting your products online in a way that instantly engages and persuades potential customers. It’s about using images, videos, and design...

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Ecommerce UX Best Practices for an Intuitive Ecommerce Website

Ecommerce UX Best Practices for an Intuitive Ecommerce Website

Creating an intuitive ecommerce website is more than just pixels and code — it’s about orchestrating a shopping experience that your customers love because it’s so easy. Let’s look at some ecommerce UX best practices and tricks that bridge the gap between user expectations and a website’s functionality. Designing an intuitive website is basically all about user experience, which should come through in the creation process. Why user experience matters for ecommerce brands User experience is at the heart of successful ecommerce brands. These brands have a strong understanding of their target audience, what they want, and what motivates them...

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How to Optimize Images for Better Website Performance

How to Optimize Images for Better Website Performance

    Knowing how to optimize images for web is crucial in building a faster, more user-friendly, and more efficient online store. This is essential in keeping your potential customers engaged and helping reduce bounce rates.  While we always promote high-quality images, this is often one of the culprits of slow-loading pages. This is why we always recommend optimizing the photos you publish on your online store.  In this blog, we will walk you through the essential steps to optimize images for web. From understanding the nitty-gritty of image file formats to mastering compression techniques without sacrificing quality, we’ll cover...

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An 8-Step Checklist for Ecommerce Holiday Marketing

An 8-Step Checklist for Ecommerce Holiday Marketing

  Now that BFCM is over, the holiday season is right around the corner. Deloitte is predicting a 3.5% to 4.6% increase in sales for 2023. If you want a piece of this $1.5 trillion for your ecommerce business, you should start planning your marketing strategies for this year. Here’s our guide to help you get started with your holiday marketing.  Why You Need to Plan for Your Store’s Holiday Marketing? When you think of holiday marketing, the first thing that comes to mind is Christmas-themed adverts or huge sales/discounts.  Holidays are usually when consumers don’t mind spending a little extra....

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How to Get More Followers on TikTok

How to Get More Followers on TikTok

  The TikTok app has revolutionized the game in creative content, brand exposure, and discovering new products. This social media platform has become essential for ecommerce brands, notably smaller or newer startups.  With its ability to help content go viral, reaching audiences when they’re online, TikTok can significantly amplify website traffic, sales, and revenue. It is a powerful marketing platform for brands seeking to engage a wider audience. The best part? TikTok is all about organic growth, making it attractive for businesses. From understanding how TikTok’s algorithm works to creating content and using smart strategies to reach more folks, here’s...

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