Blog

  May 16, 2023 - Guest Ecommerce analytics is one of the most powerful tools you have as an ecommerce store. They can tell a story about your business, help you to understand your customer, and can be leveraged to grow your sales.  Here’s how to use your ecommerce analytics to your advantage and use them to increase sales for your business. What is ecommerce analytics? Ecommerce analytics is the process of collecting, measuring, analyzing, and reporting on data from an online store. Most ecommerce platforms have analytics built into them, plus you can use third-party services like Google Analytics, Kissmetrics, and Mixpanel.  ...

    Every ecommerce store must adopt social media as a marketing strategy to improve customer acquisition, sales, and brand recognition. However, it’s not as easy as creating posts and expecting customers to flock to your store. You must optimize your social media pages to maximize their potential and achieve your marketing goals. Why you still need social media marketing in 2023 Social media is a powerful tool for enhancing brand visibility, whether attracting new customers, reminding existing ones of your presence, or expanding your business. In addition, it can drive sales, stimulate demand, and foster customer loyalty. Another reason...

    Footwear is fun! And not just for those of you with a closet full of designer shoes, but for any photographer who enjoys shooting a varied and interesting subject matter. Whether it’s smart office shoes or colorful fashion stilettos, they come in all shapes, sizes, and genres, from high heels to platforms, tango shoes, kitten heels, ballet pumps through to loafers, and running shoes. This means you have a wide scope for your imagination regarding art direction and your creative vision, which is good news. The even better news is that besides being able to feed your creativity,...

  March 27, 2023 - Guest Do you know how to show your products in their best light and convert your site’s browsers into buyers? Create contextual product photos! While shopping online, your customers can’t touch, feel or try your product. So it is vital to create contextual product photos to provide enough information about what you are selling to make them feel confident in their purchase. The easiest way to do this is with visual references and multiple images of each item on your product pages. It’s no secret that while on the journey to the checkout, customers will...

How to Make Potential Customers Trust Your Store January 30, 2023 - Guest Building trust with potential customers is essential for any online store. Unfortunately, with so many online scams, cyber scares, and data protection breaches, customers are weary of who is truthfully providing the items they need.  Trust is, therefore, crucial for your business. It’s the one quality that helps to create a sense of loyalty, respect, and reliability. Building trust with your customers is the key ingredient in repeat patronage.  How can you make your potential customers trust you more? It’s certainly not something you’ll gain in a...