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Product page optimization is one of the most crucial things you should regularly be doing to boost sales and enhance your customer experience. With proper optimization, it can help transform your online store and turn casual browsers into loyal customers.  Unfortunately, we often see merchants who will optimize their product page once and then forget all about it. Ecommerce is a fast-changing industry. And, if you don’t optimize your product pages regularly, you’ll eventually get left behind.  In this blog, we’ll explore actionable tips on how to optimize your product pages effectively (and regularly). We’ll walk through different elements of...

  You’ve probably heard of A/B testing often if you’re trying to optimize your sales and conversions. A/B testing isn’t just another buzzword. There is a reason why this term is always used whenever people talk about ecommerce performance.  A/B testing can help you make data-driven decisions that truly enhance your marketing efforts. If you ever encountered different marketing campaigns but haven’t really pinpointed what’s working or not, A/B testing can help you with this.  But here’s the kicker: A/B tests are never straightforward. There’s really no one correct way of doing this. So, you really need to spend time...

In ecommerce, standing out is everything. Visual marketing can transform your online store from just another site into a memorable brand experience. Unfortunately, many underestimate the power of visual marketing. Often, people think it’s just about visuals and aesthetics.  But visual marketing goes beyond pretty pictures. It’s about tapping into the power of consumer psychology and creating a visually appealing experience that resonates with your target audience.  When done right, this can help transform your brand identity and create a bigger impact on your buyer journey. From social media posts to your website’s visual content, every piece helps tell your story...

Alt text, or alternative text or alt tags, is a small but mighty tool for SEO and web accessibility. While often overlooked, getting a handle on alt text best practices is important for online store owners. This is especially true if you want to improve your user experience and search engine rankings. Alt text describes your images for visually impaired users. But its purpose is more than that. It also helps search engines understand what your images are about, boosting your online store’s SEO. With proper use of alt tags, you’re helping your online store become more discoverable and user-friendly.  Let’s...

We all know that killer product images are a game-changer in your online store. We mentioned this several times and why you need to make this a priority. But while we all know how high-quality images help build trust (and ultimately lead to conversions), we also know that product photography editing can be a very tedious process.  Unfortunately, it’s not as simple as taking a photo and uploading it to your online store. Not only do you need to have the right set-up, but you’ll also need the right tools (both hardware and software). This is where ecommerce automation steps in. There...