Blog

  Ecommerce content marketing has always been a pivotal aspect of any online business. But this year, it’s going to be a driving force behind a successful online store. With digital marketplace rapidly evolving, you need to stay ahead. Not only grasp the latest trends but also know how to apply these trends to your business.  Let’s explore the newest trends of content marketing in 2024 and how it help shape the future of ecommerce.  What is Content Marketing for Ecommerce? This year, ecommerce content marketing goes beyond traditional approaches. It’s about creating a rich tapestry of content that resonates...

If you’re wondering, “What is visual merchandising?” and believe it is solely relevant to brick-and-mortar retail, reconsider. It’s a powerful strategy for ecommerce and can be a total game-changer for your ecommerce business. Let’s explore the visual merchandising strategies of ecommerce that can turn casual browsers into loyal customers. From perfecting product images to placing compelling buttons, we’ll show you how to make every click count. What is visual merchandising in ecommerce? Ecommerce visual marketing is the art of presenting your products online in a way that instantly engages and persuades potential customers. It’s about using images, videos, and design...

Creating an intuitive ecommerce website is more than just pixels and code — it’s about orchestrating a shopping experience that your customers love because it’s so easy. Let’s look at some ecommerce UX best practices and tricks that bridge the gap between user expectations and a website’s functionality. Designing an intuitive website is basically all about user experience, which should come through in the creation process. Why user experience matters for ecommerce brands User experience is at the heart of successful ecommerce brands. These brands have a strong understanding of their target audience, what they want, and what motivates them...

    Knowing how to optimize images for web is crucial in building a faster, more user-friendly, and more efficient online store. This is essential in keeping your potential customers engaged and helping reduce bounce rates.  While we always promote high-quality images, this is often one of the culprits of slow-loading pages. This is why we always recommend optimizing the photos you publish on your online store.  In this blog, we will walk you through the essential steps to optimize images for web. From understanding the nitty-gritty of image file formats to mastering compression techniques without sacrificing quality, we’ll cover...

  Now that BFCM is over, the holiday season is right around the corner. Deloitte is predicting a 3.5% to 4.6% increase in sales for 2023. If you want a piece of this $1.5 trillion for your ecommerce business, you should start planning your marketing strategies for this year. Here’s our guide to help you get started with your holiday marketing.  Why You Need to Plan for Your Store’s Holiday Marketing? When you think of holiday marketing, the first thing that comes to mind is Christmas-themed adverts or huge sales/discounts.  Holidays are usually when consumers don’t mind spending a little extra....