Blog

  Reducing your store’s bounce rate means your visitors will stay longer, explore, and ultimately make a purchase from your store. If you want to know how to reduce bounce rates in your ecommerce store, you need to master user behavior and improve your pages’ user engagement.  Imagine a potential customer landing on your ecommerce store but leaving almost immediately. If this is a normal occurrence in your rate, it’s a sign you have a real problem with bounce rate and user engagement. A high bounce rate means lost sales.  By focusing on and improving your page engagement, your online...

  You probably hear the terms upsell and cross-sell often thrown together when it comes to ecommerce businesses. These two sales strategies help maximize revenue for your ecommerce success.  While they both help in increasing revenue, they both serve different purposes, with their own pros and cons. This is why it’s critical to know when to use each tactic. Understanding the nuances of cross-selling and upselling helps you tailor your strategy better, leading to more effective and efficient marketing campaigns.  Ready to boost your sales and enhance the shopping experience? Let’s dive into how these techniques can transform your business. Understanding cross-selling and upselling...

  Ecommerce analytics is one of the most powerful tools you have as an ecommerce store. They can tell a story about your business, help you to understand your customer, and can be leveraged to grow your sales.  Here’s how to use your ecommerce analytics to your advantage and use them to increase sales for your business. What is ecommerce analytics? Ecommerce analytics is the process of collecting, measuring, analyzing, and reporting on data from an online store. Most ecommerce platforms have analytics built into them, plus you can use third-party services like Google Analytics, Kissmetrics, and Mixpanel.   These tools allow you to...

  Managing inventory for your online store is one of the most overwhelming things in running an ecommerce business. But getting it right is also crucial for your business’ success. Keeping your ecommerce inventory management on point will help reduce costs, keep your customers happy, and help grow your business.  The good news is that there are practical, easy-to-implement strategies for efficiently managing your online store’s inventory. Let’s explore these best practices to help optimize your inventory and operations.  Understanding Ecommerce Inventory Management Ecommerce inventory management is maintaining and tracking your business’ stock. It’s about knowing what products you still have, where...

A few years ago, Facebook decided to step up its game, adding new cool features to its Messenger service, like advanced chatbots. Using natural language processing (NLP), chatbots automatically handle messages for you. What’s more, Chatbots can go beyond text to send buttons, image galleries, and even invoices. Chatbots are more interactive and scalable than phone calls and much more responsive than emailing. Remember when Facebook showcased a chatbot for 1-800-flowers? That was just the beginning. Since day one, chatbots have been a real game-changer, especially in ecommerce. More and more platforms, such as Shopify, have started incorporating chatbot apps for store...