Blog

  March 27, 2023 - Guest Do you know how to show your products in their best light and convert your site’s browsers into buyers? Create contextual product photos! While shopping online, your customers can’t touch, feel or try your product. So it is vital to create contextual product photos to provide enough information about what you are selling to make them feel confident in their purchase. The easiest way to do this is with visual references and multiple images of each item on your product pages. It’s no secret that while on the journey to the checkout, customers will...

How to Make Potential Customers Trust Your Store January 30, 2023 - Guest Building trust with potential customers is essential for any online store. Unfortunately, with so many online scams, cyber scares, and data protection breaches, customers are weary of who is truthfully providing the items they need.  Trust is, therefore, crucial for your business. It’s the one quality that helps to create a sense of loyalty, respect, and reliability. Building trust with your customers is the key ingredient in repeat patronage.  How can you make your potential customers trust you more? It’s certainly not something you’ll gain in a...

Why Your Passive Visitors Aren’t Buying – and How to Fix It January 23, 2023 - Guest Even the most successful ecommerce stores have visitors that slip through the cracks before purchasing and becoming a customer. Unlike running a brick-and-mortar store, you’re not there with the shopper to see what they like or don’t like, and it can be hard to get a vibe of what shoppers think of your online store.   The good news is if you have the right measurement in place, you can see exactly how shoppers behave on your online store and where they exit. Once...

  October 31, 2022 - Guest As an online entrepreneur, you know that the end of November is the busiest sales time of the year because Black Friday and Cyber Monday take place. Of course, merchants have promotions throughout the year, but statistics show that the highest possible profits are achieved during the holiday period. Black Friday and Cyber Monday (BFCM) marketing is so important that the amount of money spent across stores reaches billions of dollars! It is crucial that you develop the best marketing strategy for your Shopify store so that you can take advantage and increase your sales. 1....

Anatomy of Instagram Reels: How to Craft IG Reels for Your Business in 2023 January 16, 2023 - Guest Video content marketing is definitely the go-to-marketing strategy for 2023. And no, we don’t mean those boring 30-minute infomercials from the 1990s. We’re talking about the short, snappy, vertical video content characterized by dance challenges, trending music, and funny audio.  Many platforms have made this kind of content popular. But this blog will focus on the social media giant Instagram and its Instagram Reels feature.  IG Reels allow users to create and share short videos with their community. These videos can...