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In ecommerce, standing out is everything. Visual marketing can transform your online store from just another site into a memorable brand experience. Unfortunately, many underestimate the power of visual marketing. Often, people think it’s just about visuals and aesthetics.  But visual marketing goes beyond pretty pictures. It’s about tapping into the power of consumer psychology and creating a visually appealing experience that resonates with your target audience.  When done right, this can help transform your brand identity and create a bigger impact on your buyer journey. From social media posts to your website’s visual content, every piece helps tell your story...

Alt text, or alternative text or alt tags, is a small but mighty tool for SEO and web accessibility. While often overlooked, getting a handle on alt text best practices is important for online store owners. This is especially true if you want to improve your user experience and search engine rankings. Alt text describes your images for visually impaired users. But its purpose is more than that. It also helps search engines understand what your images are about, boosting your online store’s SEO. With proper use of alt tags, you’re helping your online store become more discoverable and user-friendly.  Let’s...

We all know that killer product images are a game-changer in your online store. We mentioned this several times and why you need to make this a priority. But while we all know how high-quality images help build trust (and ultimately lead to conversions), we also know that product photography editing can be a very tedious process.  Unfortunately, it’s not as simple as taking a photo and uploading it to your online store. Not only do you need to have the right set-up, but you’ll also need the right tools (both hardware and software). This is where ecommerce automation steps in. There...

Checking up on your Search Engine Optimization (SEO) tactics is something that needs to be revisited regularly, just to make sure you’re doing everything you can to increase the likelihood of your site turning up in search results from Google, Bing, DuckDuckGo, and other search engines. After all, your ecommerce website can look stunning and be full of brilliant products – but if no one can find it, you’ve gone to a lot of effort for limited returns. Think of the quest for higher search rankings as a never-ending, giant competition. You don’t just have to do things well – you have...

In ecommerce, the key to success is knowing how to boost conversions effectively. It’s not just about drawing traffic to your site. It’s about converting that traffic into loyal customers. Don’t lose sight of your end goal – growing your sales and increasing your repeat customers. In this blog, we’ll unlock the secrets of conversion rate optimization. We offer you a treasure trove of strategies that go beyond the basics. Whether you’re just starting out or a seasoned online retailer, the following insights will help you transform your online store into a sales conversion powerhouse. Decoding Conversion Rates: The Ecommerce Catalyst...