Blog

  Ecommerce analytics is one of the most powerful tools you have as an ecommerce store. They can tell a story about your business, help you to understand your customer, and can be leveraged to grow your sales.  Here’s how to use your ecommerce analytics to your advantage and use them to increase sales for your business. What is ecommerce analytics? Ecommerce analytics is the process of collecting, measuring, analyzing, and reporting on data from an online store. Most ecommerce platforms have analytics built into them, plus you can use third-party services like Google Analytics, Kissmetrics, and Mixpanel.   These tools allow you to...

  Managing inventory for your online store is one of the most overwhelming things in running an ecommerce business. But getting it right is also crucial for your business’ success. Keeping your ecommerce inventory management on point will help reduce costs, keep your customers happy, and help grow your business.  The good news is that there are practical, easy-to-implement strategies for efficiently managing your online store’s inventory. Let’s explore these best practices to help optimize your inventory and operations.  Understanding Ecommerce Inventory Management Ecommerce inventory management is maintaining and tracking your business’ stock. It’s about knowing what products you still have, where...

A few years ago, Facebook decided to step up its game, adding new cool features to its Messenger service, like advanced chatbots. Using natural language processing (NLP), chatbots automatically handle messages for you. What’s more, Chatbots can go beyond text to send buttons, image galleries, and even invoices. Chatbots are more interactive and scalable than phone calls and much more responsive than emailing. Remember when Facebook showcased a chatbot for 1-800-flowers? That was just the beginning. Since day one, chatbots have been a real game-changer, especially in ecommerce. More and more platforms, such as Shopify, have started incorporating chatbot apps for store...

Product page optimization is one of the most crucial things you should regularly be doing to boost sales and enhance your customer experience. With proper optimization, it can help transform your online store and turn casual browsers into loyal customers.  Unfortunately, we often see merchants who will optimize their product page once and then forget all about it. Ecommerce is a fast-changing industry. And, if you don’t optimize your product pages regularly, you’ll eventually get left behind.  In this blog, we’ll explore actionable tips on how to optimize your product pages effectively (and regularly). We’ll walk through different elements of...

  You’ve probably heard of A/B testing often if you’re trying to optimize your sales and conversions. A/B testing isn’t just another buzzword. There is a reason why this term is always used whenever people talk about ecommerce performance.  A/B testing can help you make data-driven decisions that truly enhance your marketing efforts. If you ever encountered different marketing campaigns but haven’t really pinpointed what’s working or not, A/B testing can help you with this.  But here’s the kicker: A/B tests are never straightforward. There’s really no one correct way of doing this. So, you really need to spend time...