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  Marketing is changing at lightning speed, even more than ever. What was guaranteed to work a year ago isn’t the case now. For example, paid ads are more expensive, TikTok is changing how customers search and discover new brands, Instagram’s reach is down, Threads has arrived, and AI marketing is changing how we engage with tech. What is B2C marketing? Firstly, B2C stands for Business to Consumer. This business model involves a company directly selling its products or services to the end consumer—the individual user. Consequently, B2C marketing encompasses all the promotional activities directed towards individual consumers. Several B2C...

  High-quality product photography is the key to increasing your eCommerce sales. Awesome product images will help your store make a great first impression on your potential customers and make the final purchasing decision much more straightforward. Here are five tips on how to shoot your products and optimize them for ecommerce. 1. Nail your product photography setup Getting the photo shoot right is half the challenge in product photography. For best results, set up a white photography sweep, just a white backdrop that transitions seamlessly from the vertical to the horizontal surface.  You can use any white material for...

As an online business owner, understanding consumer behavior and its psychology in what drives them to purchase is key to boosting your sales. By using sales psychology strategies, you can engage with your buyers’ desires and motivations that influence their buying decisions.  Unfortunately, not many merchants incorporate sales psychology to their business tactics. In this blog, we’ll walk you through specific sales psychology  strategies that you can easily implement.  Before we delve into the specific strategies, it’s important to note that these techniques aren’t manipulative or deceptive. Instead, they leverage psychological principles that already influence consumer decision-making. Understanding and incorporating...

  May 16, 2023 - Guest Ecommerce analytics is one of the most powerful tools you have as an ecommerce store. They can tell a story about your business, help you to understand your customer, and can be leveraged to grow your sales.  Here’s how to use your ecommerce analytics to your advantage and use them to increase sales for your business. What is ecommerce analytics? Ecommerce analytics is the process of collecting, measuring, analyzing, and reporting on data from an online store. Most ecommerce platforms have analytics built into them, plus you can use third-party services like Google Analytics, Kissmetrics, and Mixpanel.  ...

    Every ecommerce store must adopt social media as a marketing strategy to improve customer acquisition, sales, and brand recognition. However, it’s not as easy as creating posts and expecting customers to flock to your store. You must optimize your social media pages to maximize their potential and achieve your marketing goals. Why you still need social media marketing in 2023 Social media is a powerful tool for enhancing brand visibility, whether attracting new customers, reminding existing ones of your presence, or expanding your business. In addition, it can drive sales, stimulate demand, and foster customer loyalty. Another reason...